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Epicenter of fashion in Osaka – America-mura now

2018.06.05

A youth town developed from a quiet warehouse district.

Epicenter of fashion in Osaka – America-mura now
“America-mura (American Village)” is a popular district among young locals of Kansai for a long time. Recently, there are also many foreign visitors can be seen.
We will introduce the old and new popular shops in the town that is clearly different from other typical towns of Osaka such as Umeda, Nanba and Shinsekai.

Epicenter of fashion in Osaka – America-mura now2

In 1969, it started from one café

This area that was originally called Sumiyamachi used to be a quiet town where many warehouses lined up. The change came in 1969. A spatial designer, Mariko Higiri had opened a cafe “LOOP” in front of Sankaku-koen Park. Soon after young creators and artists started to open their offices and shops one after another, then sensitive youth gathered. In the 1970s, imported jeans, T-shirts, vintage clothes, second-hand records and surfboards from the west coast began to be sold at the stores, which were renovated from warehouses. Media introduced as “an epicenter of trend, America-mura.”

In 1969, it started from one café
A wall painting “Peace on Earth” that is known as a symbolic icon of the America-mura was created by a graphic designer, Seitaro Kuroda who was active in Shinsaibashi area. This was drawn in 1983 when the America-mura was booming.

In 1969, it started from one café2
In the 1990's, a large-scale retailer such as “BIG STEP” moved in, and it evolved to the epicenter of music and culture as well as fashion. The cutting edge of youth culture has always shaped the America-mura.

In 1969, it started from one café3

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront

In any generation, there are used clothing stores and takoyaki shops lined up around Sankaku-koen Park, which is a pronoun of America-mura. And it is a characteristic of this village that long-established stores and up-and-coming shops always stand face to face.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront
When you come to the America-mura, you must taste takoyaki first. Go to “Koga-ryu” for a classic style. Matching of sweet sauce that hasn't changed over 40 years since its foundation and mayonnaise is popular beyond generations.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront2
The richly flavored dough has beautiful baked color and is soft as it falls off once lifted! Octopus is as flesh as sushi quality! This shop is also known as a birthplace of meshing patterned mayonnaise.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront3
This “Ootakoyaki (big takoyaki) Shirangana!!" is becoming very popular recently. I took a picture at the moment when the queue broke off in the morning right after opening, but there is usually a long line.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront4
The most popular one is their specialty, “Negishio Omori (salt flavor with extra leeks).” Because of full of leeks on top, takoyaki itself can’t be seen, but they use native octopus and dough with a distinctive solid taste of dashi (soup stock).

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront5
After having takoyaki, let’s check out new and old vintage clothes shops. If you go to a well-established shop “Sunny-side Up” that has been in America-mura since 1992, you can learn about the clothing culture of the 50-80s.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront6
Vintage T-shirts, denims, bandanas, etc. imported from the West Coast of the USA are fully packed in the shop. If someone who likes vintage clothes, they surely get excited.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront7
One of the best well-established shops of America-mura, “Uncle Sam,” which has been situated since 1974 is known as a select shop of American casual, and heavy-duty items at home and abroad are their expertise.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront8
The recent best-recommended brand is “tehu tehu.” It is a unique jacket, which is worn when collecting butterflies.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront9
In the pocket, there is a partition, which can store the triangular papers that used for collecting butterflies by size. It is exactly a genuine-oriented item.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront10
Chihiro Maesako, the store manager, gently escorted even for the first-time customers. It has a dignity of well-established shop, indeed.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront11
Nowadays, trends of vintage clothes are also diversified. Young generations feel the 90s as fresh, and middle ages are particular about the 80s. In the America-mura, I saw shops that certainly lined up vintage clothes specialized for each age.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront12
“Today Special” that brings vintage clothes focused on sportswear of the 90s is a popular shop for young people.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront13
“Grizzly” is perfect for people who want voguish vintage clothes as their buyers stationed in the US buy items almost every day. Vintage fans are coming from all over Japan.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront14
“American Long River 55” is a select shop of Sukajan (Yokosuka style jacket) and Japanese pattern clothes. Because of their selections and tastes, many fans come even from overseas.

Vintage clothes and takoyaki, a town where old-established stores and up-and-coming faces confront15

Ame-mura offers you delicious food besides takoyaki

For the meal after getting tired waking around America-mura, a long-established restaurant “New Light” founded in 1954 is a must.

Ame-mura offers you delicious food besides takoyaki
The restaurant is filled with good old vibes. So many celebrities’ autographs are all over the wall.

Ame-mura offers you delicious food besides takoyaki2
Their signature, famous Ceylon Rice is like a soupy curry rice. To mix with a raw egg is a classic way. You will be addicted to the spiciness that comes later.

Ame-mura offers you delicious food besides takoyaki3
For a dessert after the meal, try “Ganso (original) Ice dog” that has become famous as one of specialties of America-mura, at the center of Sankaku-koen Park. A married couple who had been running a barber shop in the area over 30 years renewed the barber shop to the soft serve shop for the young.

Ame-mura offers you delicious food besides takoyaki4
This masterpiece that puts soft ice cream on deep-fried hotdog bread was invented during winter time when ice cream sales go down. The collaboration in cold and hot is exquisite. The bread that deep-fried with cottonseed oil is not greasy, and even women can eat up easily.

Ame-mura offers you delicious food besides takoyaki5
Speaking of soft serve in Ame-mura, “the longest soft serve in Japan” is getting attention recently. It is called “Long Soft cream."

Ame-mura offers you delicious food besides takoyaki6
Soft serve in a length of 40cm has a refreshing taste. It is also OK for women to eat up.

Ame-mura offers you delicious food besides takoyaki7

Shutter arts are now getting attention

America-mura has evolved as a town for the young by young people from the Showa to Heisei era. Recently, there are many shops expressing art on shutters. You can enjoy town-walking in early morning even before shops open.

Shutter arts are now getting attention
Shutter arts are now getting attention2
Shutter arts are now getting attention3
Shutter arts are now getting attention4
Ame-mura that can be enjoyed regardless of generations is a vibrant town, which offers us cutting-edge culture all the time. Walk around and enjoy slowly as there are many stores, which are not listed in the tourist guide, and unique to this town.


Please refer to the following info for the facilities introduced this time.

“Koga-ryu America-mura Honten”
● 2-18-4, Nishi-shinsaibashi, Chuo-ku, Osaka
● 10:30-20:30 (Saturdays, Sundays and public holidays ~21: 30)
● Open year-round

“Ootakoyaki Shirangana!! Osaka America-mura”
● 1F, 2F Nile Building, 1-16-16, Nishi-shinsaibashi, Chuo-ku, Osaka
● 11:00-23:00 (Fridays ~24:00), Saturdays, Sundays and public holidays 10:00-24:00
● Open year-round

“Long Soft cream America-mura Store”
● 2-11-9, Nishi-shinsaibashi, Chuo-ku, Osaka
● 11:00-19:00
● Open year-round

“Sunny-side Up”
● 06-6213-3208
● 105 Shozan Building, 2-13-13 Nishi-shinsaibashi, Chuo-ku, Osaka
● 13:00-20:00
● Closed on Wednesdays

“UNCLE SAM”
● 06-6213-5400
● 2F, 2-11-14, Nishi-shinsaibashi, Chuo-ku, Osaka
● 11:00-20:00
● Open year-round

“TODAY SPECIAL”
● 06-6281-9801
● 1-5-14, Nishi-shinsaibashi, Chuo-ku, Osaka
● 10:30-20:00
● Open year-round

“GRIZZLY”
● 06-6211-4650
● 1F B Ocean Drive, 2-12-14 Nishi-shinsaibashi, Chuo-ku, Osaka
● 12:00-20:00
● No scheduled holidays

“AMERICAN LONG RIVER 55”
● 06-7659-6281
●1F Fuji Building, 2-10-13, Nishi-shinsaibashi, Chuo-ku, Osaka
● 11:00-20:00
● Open year-round

“New Light”
● 06-6211-0720
● 1F Hosen Building, 2 -16-13 Nishi-shinsaibashi, Chuo-ku, Osaka
● 11:00 ? 21:00 (holidays ~20: 00)
● No scheduled holidays

“Ganso Ice dog”
● 06-6281-8089
● 1-7-11, Nishi-shinsaibashi, Chuo-ku, Osaka
● 11:00-21:00
● No scheduled holidays

*The above information was last updated March 27, 2018. For further information, please contact the facilities directly.

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